Lighthouse Coffee Roasters

For Lighthouse Coffee Roasters, I led a brand redesign that embraced the moody drama of the Pacific Northwest while subverting coffee’s routine familiarity. Working closely with the team, I developed a visual and verbal identity steeped in surrealism and cinematic tension: think Lynchian intrigue meets 1970s coastal glam. The result is a brand that doesn’t just sell coffee, but curates an atmospheric experience. Through bold aesthetic choices and intentional storytelling, we transformed a daily ritual into something transportive and unexpected.