Fresh Air Fund

Because a summer can last a lifetime

As the lead and sole designer on the Fresh Air Fund website redesign, I crafted a vibrant and welcoming digital experience for a 145-year-old nonprofit connecting NYC kids from underserved communities to free, transformative outdoor programs. Working within the Great Believer team, I balanced the warmth and mission-driven heart of the organization with a clear, intuitive structure that guides families, donors, and supporters through six distinct camp programs and their broader impact.