Chido Tortillas

For Chido, I led a full brand redesign that helped three brothers evolve their beloved tortilla stand into a fast-growing regional food brand. Rooted in their Detroit Farmers Market beginnings, the new visual identity celebrates their handmade ethos while making room for a broader line of corn-based products. I worked closely with the founders to create a brand that feels both playful and grounded, ready for shelves but still unmistakably local. Since launching the redesign, Chido has grown from a market staple to a cult favorite featured in restaurants and specialty shops across the state.